Christmas Magic in Beaulieu - Pays des Achards Tourist Office

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The picturesque art village of Beaulieu-sous-la-Roche is famous for its Christmas market. He is one of oldest in Vendée and the largest in the department! In 2023, for the 31^e edition, the market took place from December 1st to 3rd.

The 100 exhibitors, including 40 new ones, had to meet specific selection criteria, such as creation, originality and proximity. From Friday evening, quality musical entertainment and around forty exhibitors around the theme of gastronomy will put you in the festive atmosphere.

Animations Marché de Noël de Beaulieu sous la Roche

Féerie des Santons de Beaulieu sous la Roche

Extend the magic of Christmas!

Beyond this unmissable event, the magic of the holidays is palpable throughout the month of December in the town. Because each year at the approach of Christmas, the population of Beaulieu-sous-la-Roche is doubled. Funny stuffed inhabitants wake up in the vitrines animated old shops around the Place du Marché. The volunteers of the “Art Culture et Traditions” association are overflowing with ideas to invent mechanisms that are simple and ingenious at the same time. Often working with salvaged objects, they are passionate children at heart who bring “Reindeer School”, “Toy Clinic” and many other scenes to life. From year to year, new products are added to these animated windows which attract visitors beyond the borders of Vendée.

You will also like Playmobil exhibition in the Workshop of the Goddess in Beaulieu-sous-la-Roche. The small famous figurines come to populate cities, villages and landscapes over more than 300m². They make you discover an imaginary world rich in details. It's up to you to find the famous Charlie who hides in the different scenes such as the big modern city, the crossing of the Red Sea, space, the castle of the princesses, the island of the pirates, the Vikings or even the tanned people are skiing!

In a more traditional genre, the museum of The Ferie of Santons completes the magic of Christmas in Beaulieu-sous-la-Roche. 700 authentic santons populate 8 miniature villages in the heart of which crèches are set up for the end-of-year celebrations.

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