Bike welcome label - Pays des Achards Tourist Office

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In order to integrate into a national scheme for promoting structures with a real capacity to accommodate customers on bicycles, the Vendée wishes to rely on the brand “Cycling welcome”.

The Accueil Vélo brand

It is a national brand whose objective is to promote tourism and leisure providers located near a marked and secure cycle route (meeting the national specifications for cycle routes and greenways) and meeting the expectations of tourists. by bike.

Professionals who obtain this mark undertake to offer a welcome and services adapted to the expectations of cycling tourists..

The brand contributes to reassuring cycling customers, particularly foreigners, on the quality of services made available to them, with the aim of facilitating their journey.
It is the promise of a quality welcome cycling customers in France. It extends the customer experience internationally: Bett + Bike (D), Fietsers Welkom! (NL), Welcome Cyclists (Tch, HU), Welcome cyclists! (QC)…
It contributes to hoisting France to the 1st rank of world destinations for cycle tourism by 2030.
The small green logo in the shape of a cyclist makes it possible to quickly identify labeled structures. It invites cyclists to turn to these establishments. They must be located less than 5 km from cycle routes (registered in a departmental, regional or national scheme), including for mountain bike routes and marked local loops.

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